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Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers.

The first half of the book examines the four core elements of product development:-
the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations.

The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful.

Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R&D and product development staff, and all managers concerned with this key issue throughout the food industry

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कृपया ध्यान दे, इस वेबसाइट में दी गयी जानकारी अलग अलग स्त्रोतों से और जगहों से संकलित की गयी है ( जैसे की- विभिन्न कृषि विद्यापीठ, सरकारी कृषि कार्यालय, विभिन्न कृषि आधारित वेबसाइट, किसान और अन्य) जिसमे व्यक्ति, स्थान, परिस्थिति और व्यवस्थापन के अनुसार बदल अपेक्षित है, यह जानकारी सिर्फ और सिर्फ जानकारी हेतु दी गयी है. वाचको से हमारा अनुरोध है की वे आपने विवेक का उपयोग कर के इसके सन्दर्भ में आपने फैसले कर सकते/ सकता है, आपका फैसला आपके वैयक्तिक विवेक पर आधारित होगा जिसमें हमारी संस्था का कोई भी हस्तक्षेप नहीं होगा।

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