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SR.NO. DAY TOPIC

 

1. One · ORIENTATION

· WHAT IS MARKETING?

· WHAT IS SALES?

· MARKETING AND SALES MANAGEMENT

· SUPPLY CHAIN MANAGEMENT

Introduction

Need

Benefits

Social aspects

Market aspects

 

2 Two       Field Demonstration

Feed Back/ Discussion

Validatory Function

 

Day one

Background:

Organic Farming; Organic Fertilizers; Organic Manure

Marketing strategy: understanding challenges; product line management, set up consideration

Management: management of supply chain; handling of stock exchange; marketing and sales management; research of market;

Cost, Margins, Price Setting and Value Addition

Market development: sector cooperation and market norm building

The IFOAM Organic Guarantee System

 

Day two

Government initiatives and subsides

Business communication

e- Business fundamental

Rural marketing

Audits

Customer relationship management

Additional information

Validatory Function

Feed back and demonstration

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